Tool
Core ROAS Calculator
Result
Your campaign ROAS is 5x — you earn $5 in revenue for every $1 spent on ads.
Revenue from ROAS
At 4x ROAS with $2,000 ad spend you need $8,000 in revenue to hit your target.
Required Ad Spend
To reach $10,000 revenue at 4x ROAS you need to spend $2,500 on ads.
Campaign Comparison
Compare ROAS across platforms (default example values).
| Campaign | Ad Spend ($) | Revenue ($) | ROAS |
|---|
Higher ROAS means more revenue per dollar spent. Use this to pick the best channel.
Profitability Calculator
ROAS alone doesn't show profit. Add product/cost of goods.
Profit = Revenue − Ad Spend − Product Cost. Use this to see true campaign profitability.
Campaign Simulator
Same budget at different ROAS levels — see how revenue changes.
| ROAS | Revenue |
|---|
Higher ROAS means more revenue for the same ad spend. Use this to plan targets.
Advertising Budget Planner
Enter budget and expected ROAS to forecast revenue.
At 4x ROAS, $5,000 in ad spend is expected to generate $20,000 in revenue. Actual results will vary.
Platform ROAS Benchmarks
| Platform | Typical ROAS Range |
|---|---|
| Google Ads | 3x – 5x |
| Facebook Ads | 2x – 4x |
| TikTok Ads | 2x – 3x |
Benchmarks vary by industry and region. Compare your ROAS to these ranges.
Export & Share
ROAS vs ROI
| Metric | Meaning |
|---|---|
| ROAS | Return on Ad Spend — revenue ÷ ad spend (e.g. 5x) |
| ROI | Return on Investment — (profit ÷ cost) × 100%, includes all costs |
What is ROAS?
ROAS (Return on Ad Spend) measures how much revenue you earn for every dollar spent on advertising. Formula: ROAS = Revenue ÷ Ad Spend. A 5x ROAS means $5 revenue per $1 ad spend. ROAS does not include product or other costs — use the Profit tab to see true profitability. ROAS helps compare campaigns and set revenue targets; ROI includes all costs and shows net return.
FAQ
What is a good ROAS?
It depends on margins. Often 3x–5x is considered solid; e‑commerce may need 4x+ to be profitable after product costs.
How do you calculate ROAS?
ROAS = Revenue from ads ÷ Ad spend. Example: $5,000 revenue ÷ $1,000 spend = 5x ROAS.
What is the difference between ROAS and ROI?
ROAS is revenue per ad dollar; ROI is profit per total investment (including product cost, etc.).
What ROAS is profitable?
It depends on your product cost and margins. Use the Profit tab: if (Revenue − Ad Spend − Product Cost) is positive, the campaign is profitable.
How to Use the ROAS Calculator
Core ROAS: Enter revenue from ads and ad spend to get your ROAS (e.g. 5x and 500%). Revenue Target: Enter target ROAS and budget to see required revenue. Ad Spend: Enter revenue goal and expected ROAS to get required ad spend. Comparison: View ROAS for multiple campaigns side by side. Profit: Add product/COGS cost to see profit and net margin — ROAS alone doesn’t show profitability. Simulator: Fix a budget and see revenue at different ROAS levels. Budget Planner: Enter budget and expected ROAS to forecast revenue. Benchmarks: Check typical ROAS ranges by platform. Use Download CSV or Share to save or share results.